TED Talks Daily

How targeted ads might just save your life | Sandersan Onie

35 snips
Aug 9, 2023
Sandersan Onie, a global mental health researcher, discusses the potential of technology to prevent suicide. Drawing from his own battles with depression, he reveals how analyzing online behavior could identify individuals at risk. Onie emphasizes the promise of targeted ads not just for marketing, but as vital tools for crisis intervention. By delivering personalized help during critical moments, these ads could foster deeper connections and ultimately save lives, offering hope in dark times.
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ANECDOTE

Personal Struggle with Suicide

  • Sandersan Onie was diagnosed with depression in 2015 and experienced intense suicidal episodes.
  • He was close to ending his life when someone reached out and saved him.
INSIGHT

Suicide Statistics and Motivation

  • Suicide is a leading cause of death in Australia, but many attempts go unreported.
  • Most people who contemplate or attempt suicide are not truly wanting to die but are seeking a reason to live.
INSIGHT

Search Behaviors and Suicide

  • People often use search engines to explore sensitive topics they wouldn't discuss openly.
  • Online search behavior can reveal suicidal thoughts and intentions.
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