NSCA’s Coaching Podcast Brady Howe - NSCA’s Coaching Podcast, Season 7 Episode 3
As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level.
Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.
Show Notes“Sports has always been my medium. I always wanted to be working with athletes, working in sports.” 3:30
“This is the thing for young strength coaches that I learned at a very early age, is you have-- you probably spent all night building this program or tomorrow's workout. This is how it's going to go to a T, to the reps. I can envision it. And they get there, and you do the eye test. And that athlete walks in, and it's just not happening today. So very quickly, can you adjust and adapt? And you changed everything on the fly to get what that athlete needs for today, because again, we've got to remind ourselves, why are we here? Why is everybody here? It's for that athlete to be able to perform at a high level on their sport, right?” 9:55
“You got to meet them. You've got to meet their energy. Meet them where they're at.” 18:10
“You got to find a way to reach these guys and get them to understand that there is value in it, no matter what it is.” 22:05