
Coaching for Leaders
630: Better Ways to Lead Brainstorming, with Jeremy Utley
May 15, 2023
Jeremy Utley, Director of Executive Education at Stanford's d.school, dives into the world of brainstorming. He reveals that most leaders underestimate the sheer volume of ideas needed for innovation—2,000 to one! Discussing cognitive closure, he explains how familiar solutions can stifle creativity. Jeremy offers fresh tactics for effective brainstorming, emphasizing low-barrier prototyping and problem framing. By fostering collaborative environments and embracing failures, he suggests teams can turn brainstorming into a continuous journey of innovation.
39:48
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Quick takeaways
- Cognitive closure hinders progress in brainstorming sessions.
- 2000 ideas are needed for every successful commercial outcome, highlighting the importance of quantity.
Deep dives
Brainstorming Tactics and Strategies
Maximizing the effectiveness of brainstorming sessions involves shifting mindset and strategy to yield quality ideas. Jeremy Utley from Stanford D School emphasizes the importance of fostering a conducive environment for brainstorming by focusing on quantity to drive quality. By understanding cognitive biases like the instilling effect, which lead to cognitive closure, teams can navigate beyond superficial solutions and explore a diverse array of ideas.
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