Hollenstein joined the roster at eyebobs in July of 2016. As VP of Direct, Hollenstein was responsible for expanding the direct-to-consumer business, which includes e-commerce and catalog. In December of 2017, Hollenstein was named CEO and continues to utilize his collaborative style and passion for building eyebobs unique brand to drive the business forward. Prior to joining eyebobs, Hollenstein was Vice President, Merchandising for Sportsman's Guide. As leader of the product management team, he helped Sportsman's Guide deliver over $300M in annual volume. Previously, Hollenstein led the direct purchase division at G&K Services, and from 2000 to 2008 he helped build the Duluth Trading Co. business as Vice President of Product Development.