1446: Price on the 9 - Per Sjofors

"Pricing on the 9 is appropriate when what you're selling is a commodity or near commodity, like I said, but it should not be used, if what you're selling is unique in some way and where you use the price to message value, message a uniqueness, message a unique value, then you should not price on the 9." - Per Sjofors in today's Tip 1446

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