two & a half gamers 🐷🧶 Unravel Master’s success explained: 25 key insights on modern Hybrid-Casual design
In this special episode, we sit down with Supersonic to break down Unravel Master - the puzzle/hybrid hit using streak mechanics, x-ray boosts, early difficulty personalization, and an innovative hybrid casual game.
We cover design, monetization, UA, creatives, AI usage, and how Supersonic built a category-leading title with 1000+ creatives.
What you’ll learn
• How the X-ray streak mechanic works (and why it converts so well)
• Why Chinese puzzle design uses early difficulty spikes
• How Supersonic balanced hybrid monetization toward IAP
• Why revive screens were intentionally not ad-driven
• How 1000 creatives → pig characters → ASMR → AI weaving boosted UA
• Why interstitials are avoided early and tested later
• How hybrid-casual studios build teams + workflows
• The pressure of clones and how to stay ahead with theme timing
Key takeaway
Unravel Master succeeds because it blends the best of hypercasual CPI instincts with deep puzzle design, early monetization pressure points, and industrial-grade creative iteration.
Get our MERCH NOW: 25gamers.com/shop
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guests:
Paz Shabtai
https://www.linkedin.com/in/paz-shabtai-59588b76/
David Wang
https://www.linkedin.com/in/david-wang-38579a88/
Contact Supersonic:
https://supersonic.com/submit-your-game/
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 — Unravel Master overview & Supersonic intro
04:20 — X-Ray Streak mechanic & difficulty personalization
10:10 — Monetization strategy: IAP-first hybrid + boosters
18:00 — UA & Creatives: pig magic, AI, ASMR & 1000 creatives
26:10 — Global scaling, clones, meta debates & final insights
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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