Woman Owned: The Growth Podcast for Women Entrepreneurs [FFL 239] Behind the Scenes of My Brand New Website Launch
Have you experienced someone approach you and tell you it's time for a website makeover? Have you ever felt the desire to revamp your website, but your gut tells you "not yet" as you prioritize other elements to grow your business? Having a visually appealing site that offers a smooth experience for visitors and guests is excellent, but you need to know when the timing is right for making this project a priority for your business or when it's simply a distraction.
On today's episode, I'm going to share with you five lessons I learned as my team and I worked on the launch of our new website. I'm going to take you behind the scenes of the website redevelopment and talk about some helpful insights from the past that help us in our strategy and decision-making.
"Creating a new website can be a powerful distraction from doing the necessary work that actually grows a business."
Today on the Fierce Feminine Leadership Podcast:
- Reasons for holding off on the development of a new website
- The time when it is a must to have a website overhaul
- What just-in-time inventory is and how it revolutionized the manufacturing process
- Where clients usually get stuck regarding problem-solving
- Where to allocate your finances if a new website is not yet necessary
- Essential details we covered in our first website makeover meeting
- What the expression "kill your darlings" means
- Why you are more effective when you let go of micromanagement
Behind-the-Scenes Lessons for Launching a New Website:
- You can accomplish a great deal with a mediocre website.
- Embrace just-in-time problem-solving.
- Hold a powerful kickoff meeting.
- Don't take it personally when other people "kill your darlings."
- The solution to staying out of the weeds is to coach a team.
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