Working Hard with Grace Beverley
Ep. 123 How To Curate A Career You Love By Taking Every Opportunity With Irene Agbontaen
Jan 27, 2025
Irene Agbontaen, the founder of TTYA, created a successful clothing brand for taller women after realizing the fashion industry's shortcomings. She shares her journey from frustration to entrepreneurship, emphasizing the importance of seizing opportunities. Agbontaen reveals how her upbringing in South London and a strong work ethic shaped her ambitions. She discusses overcoming challenges, building community connections, and maintaining authenticity in her multifaceted career. Her insights inspire listeners to embrace diverse paths and recognize their worth.
01:06:23
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Quick takeaways
- Irene Agbontaen founded TTYA in response to a lack of fashionable clothing for taller women, highlighting the importance of addressing market gaps.
- Her upbringing in a supportive community instilled a strong work ethic and creativity, underpinning her success in the fashion industry.
Deep dives
Overcoming Frustration in Fashion
Irene Agbontine founded TTYA, a brand designed specifically for taller women, after feeling frustrated with the limited clothing options available. Her journey began when she recognized a gap in the market, particularly during her time working at Selfridges where she witnessed firsthand how difficult it was for taller women to find stylish and fitting garments. The brand quickly gained traction and celebrity endorsements, highlighting not just the success of her business, but also her commitment to addressing issues of inclusivity in fashion. Irene emphasized that her mission was not just about profit, but about fostering conversation around diversity and representation.
