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Brad's Intimate Barrel Tasting Habit
- Brad Williams has developed a workflow to manage numerous barrel picks by dedicating focused, quiet time at home.
- He calls tasting at home "getting intimate," which helps him be more dialed in without distractions.
Streamline Barrel Pick Process
- Dedicate uninterrupted time slots for barrel picking to meet deadlines and maintain quality.
- Avoid group tastings with too many participants to prevent decision-making chaos.
Quality Doesn't Always Sell
- Packaging and storytelling alone do not guarantee sales; consumer resonance varies unpredictably.
- Sometimes a unique label or story fails despite the product quality.