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A conversation between Dr Robert Cialdini and Rory Sutherland about Pre-Suasion, recorded at Sea Containers House in London.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is available now http://amzn.to/2mpar41
O Behave is a monthly behavioural science podcast from Ogilvy Change.
You can read our blog o-behave.tumblr.com
Follow us on Facebook: facebook.com/OgilvyChange/
Tweet us @ogilvychange
We're sponsored by SoundLounge.co.uk -enabling advertisers to use music in more powerful ways.
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