How You Can Compete with the Shady Marketers Without Breaking the Rules

[00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules

[01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t on the up and up.

[01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren’t actually free.

[02:00] Blackhat SEO’ers would create link wheels, where they would take a web 2.0 properties and link them to each other.

[02:34] Instead of making spammy articles, what if you linked all your guest posts together?

[02:51] Thinking long term is key to your success, even when learning from shady techniques.

[03:36] Yes, the shady marketers may be beating you right now, but they won’t be around forever.

[03:53] Affiliate marketers will burn your brand if they have to, but that won’t work for them in the long term.

[04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand.

[05:18] The Skyscraper Technique is more or less what Neil is doing.

[06:00] Don’t worry about what your competition is doing if they are shady!

[06:25] That’s it for today!

[06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546