Social Media Marketing Podcast How to Position Yourself as a Video Influencer People Will Love
51 snips
Jan 1, 2026 
Roger Wakefield, an online tradesperson and plumbing influencer, shares his journey from marketing setbacks to video success. He reveals how his frequent YouTube uploads transformed his business and increased audience connection. Wakefield discusses the importance of trust in video, effective content formats, and using AI for brainstorming. With practical on-camera tips and a focus on long-form content, he provides insight into gaining sponsorships and improving domain authority. His experiences highlight the power of authentic engagement through video.
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Discovery Moment That Changed Everything
- Roger discovered YouTube at Social Media Marketing World and started posting three videos a week the Monday after the conference.
- Within months he grew the channel and now claims dominant search visibility for 'plumbing' on YouTube.
Serve First, Sell Later With Video
- Video marketing is not about selling but about serving, showing heart, value and purpose.
- Building relationships via video (comments + replies) creates trust at scale and turns viewers into customers.
Always Define Your Target Audience
- Know your audience and make content for them, not for yourself.
- Label who the video is for (plumber, homeowner, DIYer) and tailor calls to action accordingly.
