Social Media Marketing Podcast How to Position Yourself as a Video Influencer People Will Love
64 snips
Jan 1, 2026 
Roger Wakefield, an online tradesperson and plumbing influencer, shares his journey from marketing setbacks to video success. He reveals how his frequent YouTube uploads transformed his business and increased audience connection. Wakefield discusses the importance of trust in video, effective content formats, and using AI for brainstorming. With practical on-camera tips and a focus on long-form content, he provides insight into gaining sponsorships and improving domain authority. His experiences highlight the power of authentic engagement through video.
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Make How-To Videos Direct And Practical
- Keep how-to videos direct and step-by-step; viewers want fast, usable solutions.
- Short, practical tutorials can outperform longer, story-heavy pieces for problem-solving searches.
Plan Content With A 13-Week Formula
- Use a repeatable schedule and content formula (Roger uses a 13-week plan) to keep output consistent.
- Analyze performance each cycle and adjust buckets and topics for the next 13 weeks.
Leverage AI For Topic Research, Not Full Scripts
- Use AI to generate topic ideas, compare past performance, and suggest missing points to include.
- Edit AI drafts so the voice stays authentic rather than publishing AI-generated scripts verbatim.
