Nazzareno Gorni is the CEO of MailUp Group (https://mailupgroup.com/en/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:45 – How MailUp has been built as a business messaging company

1:45 – Why they are doing more than €35M in ARR right now

2:05 – How they are growing 35% year over year

2:30 – Why their ideal customers are marketers and developers

3:40 – How MailUp has grown to serve 20k customers

4:20 – Why they have started to move upmarket

5:10 – How he launched the company in 2002

5:30 – Why they launched with just €15k in self-funding

5:48 – How they raised €3M when they IPO'd

6:40 – Why they went public to fund acquisitions

8:30 – How their team has grown to 170 employees in Italy, Spain, Denmark, and the U.S.

9:15 – How they optimize for payback within 6 to 7 months

9:50 – Why they created BEEfree.io out of an accident

10:40 – How 3k companies are using BEEfree for over $1M in ARR

12:00 – The Famous Five