The Immortal Life of Agencies Party Land's Co-Founder: Comedy’s greatest ad agency – Haley Hunter
Today’s guest – for our 50th episode! – is Haley Hunter, Co-Founder of Party Land – proudly known as comedy’s greatest ad agency. In this lively conversation, Haley unpacks how humour has become a strategic superpower, not just a punchline.
She shares how Party Land went from convincing clients that comedy belonged in advertising to being the go-to agency for those wanting to master it – not least Liquid Death. Haley also dives into the neuroscience behind laughter, explaining how it primes audiences for connection and recall.
Beyond the creative side, she reveals how empathy, autonomy and trust fuel Party Land’s remote office set-up – and why comedy is as much about mindset as it is about craft.
It’s an inspiring lesson in leading with conviction, creating a new category and finding joy in the serious business of marketing.
HIGHLIGHTS:
[01:57] Funny as a superpower
[04:05] Making the case for comedy
[11:08] Owning creative outcomes
[13:17] The art of pushing just enough
[16:23] Authenticity at work
[17:46] Freedom and liberation
[25:11] Finding the right people
[29:51] Behind the laughter
[33:29] The biggest risk in advertising
[38:23] Leading with joy and conviction
MORE ABOUT HALEY:
LinkedIn: linkedin.com/in/hihaleyhunter
Website: partyland.co
HOST SOCIALS:
LinkedIn: linkedin.com/in/robinbonn
Twitter: twitter.com/robonn
MORE ABOUT CO:DEFINERY:
Site: codefinery.com
Book: Market of One
Mentioned in this episode:
Market of One
If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential.