Design Joy operates like a design factory, providing streamlined design services with quick turnaround times and a hassle-free client experience.
Design Joy offers a productized design service with a monthly subscription model, providing accessibility and fixed prices for specific design services.
Design Joy prioritizes efficient communication and workflow, minimizing client meetings and utilizing tools like Trello for organization and client communication.
Design Joy utilizes assumption-based design, delivering initial design concepts that are often 90% close to what clients need, saving time and allowing for rapid iterations.
The podcast highlights the importance of mindset shifts and practical implementation in achieving success with courses, emphasizing their ability to provide a blueprint for achieving goals and results.
Deep dives
Design Joy: A Productized Design Service
Design Joy is a one-man agency offering a productized design service. With an average monthly revenue of around $120,000 and no employees, Design Joy stands out for its communication-based approach. Unlike traditional agencies that involve numerous client meetings, Design Joy operates like a design factory. Clients can sign up and get their design requests completed within 48 hours, with a monthly subscription starting at $5,000. The service offers a streamlined onboarding process, utilizing tools like Trello for project management and Figma for design work. The focus is on delivering high-quality design efficiently and providing a hassle-free experience for clients.
Productized Design: Streamlined and Accessible
Productized design is similar to an off-the-shelf product, offering a fixed price for specific design services. Design Joy simplifies the design process by providing a monthly subscription model, where clients can request design work without worrying about hourly charges or project quotes. This model provides accessibility, allowing clients to receive design work quickly and without the need for extensive meetings or communication. Design Joy specializes in branding, product design, landing pages, and web flow development, catering primarily to clients in the technology and SaaS space.
Communication and Workflow at Design Joy
Design Joy differentiates itself by prioritizing efficient communication and workflow. Unlike traditional agencies, Design Joy minimizes client meetings, saving both parties time and effort. The service relies on Trello for organization and client communication, streamlining the design process. With clear instructions and a dedicated card for each request, clients can easily provide design briefs and provide feedback. Brett, the designer behind Design Joy, ensures that design requests are promptly addressed within a 48-hour turnaround time.
Assumption Based Design and the Success of Design Joy
Design Joy utilizes a unique approach called assumption-based design, where Brett relies on his experience and client briefs to create initial design concepts. Rather than extensive back-and-forth meetings to gather all details upfront, Design Joy delivers initial designs to clients, which are often 90% close to what clients need. This approach saves time and allows for rapid iterations. While Design Joy experiences some natural churn like any service, it remains popular among clients who value accessibility, speed, and quality design.
Monotony and loss of passion
One of the biggest challenges the speaker is currently facing is the monotony of running a productized service. With multiple projects each week, the speaker feels a lack of passion and fulfillment, missing the days when they could invest more time and energy in each project.
Shifting mindset on money
The speaker's mindset on money has shifted over time. While their goal used to be to accumulate as much as possible for retirement, they now see it as a resource to help family members, create experiences, give back to the community, and provide financial security for their family.
Responsibility with money
The speaker has been fairly responsible with their money, seeking advice from financial advisors and accountants. They have made investments in a house and retiredments, while also acknowledging the ease of spending money and the importance of being mindful about it.
The Power of Creating a Course and Building a Brand
The podcast episode explores the speaker's experience of creating and selling a course. The speaker discusses the motivation behind creating the course and the challenges faced during the process. The success of the course exceeded the speaker's expectations and highlighted the importance of mindset shifts and practical implementation in achieving results. The speaker emphasizes that courses can provide a blueprint for success and help individuals achieve their goals.
The Value of Keeping a Day Job and Learning from Others
The podcast episode delves into the speaker's perspective on keeping a day job while pursuing entrepreneurial endeavors. The speaker shares personal experiences and explains how having a stable job provided a sense of security and allowed for slow and steady growth. The speaker also highlights the importance of learning from others and mentions specific individuals and resources that have influenced their journey. The podcast concludes with the speaker encouraging listeners to find their own path, whether as a solo-preneur or a business owner, and to focus on quality of life and personal values.
