The Amanda Perry Podcast How to Use Instagram Reels When You REELLY Don't Want To!
Sep 22, 2020
Join Victoria Hutton, a freelance videographer and former Head of Video at Mumsnet and HELLO! Magazine, as she shares her expertise. She discusses why many resist creating Instagram Reels, offering simple solutions like one-take clips and repurposing existing content. Victoria emphasizes using humor, experimenting with personality, and explains practical techniques for transitions. She also highlights the importance of consistency and delivering value, revealing how a spontaneous 30-day challenge significantly grew her following.
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Start With One-Take Reels
- Start with throwaway, one-take reels instead of chasing perfection.
- Use 15-second standalone clips or simple uploads from your camera roll to get started quickly.
Film Everyday Tasks
- Capture everyday tasks or one-take moments (e.g., making tea, time-lapses) as reel content.
- Trim and upload short camera-roll clips (3–4 clips) to create quick on-brand stories.
Prioritise Outcome Over Perfect Grid
- Decide what value Instagram must deliver for your brand before stressing about aesthetic fit.
- Prioritise the outcome (clients, leads, visibility) over a perfectly curated grid.