The Game with Alex Hormozi #1 Mistake I'm Seeing Gyms Make Right Now | Ep 178
Feb 7, 2020
In a dynamic discussion, the focus is on the art of building hype when launching new gym programs. It highlights a strategic approach to marketing that includes addressing customer pain points. The importance of follow-up emails and timing for sign-up links is emphasized. Additionally, listeners learn about the steadfast rules of selling and the inevitability of missed opportunities. This insightful talk is packed with actionable strategies for gym owners looking to enhance their membership sales.
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Creating Hype
- Use the "whisper, tease, shout" framework when launching new programs or services.
- Start with subtle hints, build anticipation, and then heavily promote in the final days.
Addressing Pain Points
- Address potential customer concerns and pain points proactively in your marketing emails.
- Focus on the benefits and what's in it for them, highlighting how your program solves their problems.
Launch Day Blitz
- On launch day, send multiple emails and texts to stay top-of-mind.
- Include a clear call to action, such as a sign-up link or scheduling link.