Finding Brave 307: Visibility Starts with Recognizing Your Value
What if the key to career growth isn't doing more but recognizing what you've already achieved? Today on Finding Brave, we're joined by inspiring author and career coach Octavia Goredema to discover how true visibility begins with valuing yourself.
Octavia is the CEO of Fire Memos, a passionate advocate for helping people unlock their full potential at work, the author of PREP, PUSH, PIVOT, and host of two Audible Originals, Brand Yourself for Success and How to Change Careers. Previously featured on Finding Brave (check out Episode 248!), she returns to share new insights on personal branding, professional visibility, and why it's more important than ever to own your worth and leverage more fully your amazing talents, abilities and experiences.
In this episode, you'll learn why great work alone isn't enough to stand out in today's competitive job market and how many high performers remain invisible despite their incredible contributions. We also unpack the connection between visibility and self-recognition and how naming your strengths and tracking your accomplishments form the foundation of a strong personal brand.
Octavia also offers empowering tips on embracing personal branding without feeling "cringy," even for those who avoid the spotlight, and shares the traits that define her own brand. (And the fascinating responses Octavia offered in answer to my impromptu question her own brand were very enlightening!).
Want to learn how to build a memorable personal brand that embodies who you truly are? Tune in today!
Key Highlights From This Episode:
- Why visibility begins with self-recognition (and why so many people struggle with this). [04:55]
- How naming your strengths, even the most obvious ones, is key to owning your worth. [08:43]
- Using discomfort as a diagnostic tool to guide your next steps and fuel growth. [17:23]
- The power of sharing your struggles: it might be the inspiration someone else needs! [21:45]
- Embracing authenticity and aligning your brand with who you truly are. [25:21]
- Tips for identifying the key traits of your personal brand and building a presence for it. [27:41]
- Redefining success by how you honor your own progress, not others' opinions of it. [39:38]
For More Information:
PREP, PUSH, PIVOT: Essential Career Strategies for Underrepresented Women
Links Mentioned in Today's Episode:
Listen to Octavia on Finding Brave in Episode 248: 'Essential Career Strategies for Underrepresented Women'.
Watch Kathy's TEDx Talk, 'Time To Brave Up'.
Check out Shawn Achor's TEDx Talk, 'The happy secret to better work'.
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Kathy's Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources
Kathy's TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment
Kathy's Amazing Career Project video training course & 6 Dominant Action Styles Quiz
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Quotes:
"Self-promotion can feel so hard, or cringy, or icky. To get past that feeling, we have to connect with ourselves. Before we can talk to anyone else, whether that's a co-worker, or our boss, or our networks about the work that we're doing, we have to recognize our value ourselves." — @OctaviaGoredema [0:05:14]
"Personal branding starts with owning your narrative unapologetically." — @OctaviaGoredema [0:16:18]
"Growth is so uncomfortable in the moment, but it's so important because that's actually what helps you identify where the misalignment is. You might not be able to snap your fingers and change it immediately, but it's giving you indicators." — @OctaviaGoredema [0:19:50]
"Ultimately, what you're doing [in building a personal brand] is embodying who you are and building trust around who you are and what you do. It really is that simple." — @OctaviaGoredema [0:27:03]
"If you are investing in [a social media presence], it's not about likes and it's not about the number of followers that you have. It's actually about the authenticity of what you share." — @OctaviaGoredema [0:38:59]
"The [real] measure of success is taking the time to privately recognize your progress and to honor that and to celebrate that." — @OctaviaGoredema [0:39:48]
Watch our Finding Brave episodes on YouTube!
Don't forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!