The Graham Cochrane Show Become a Master Communicator w/ Christy Wright
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Dec 5, 2023 Christy Wright, expert in communication and public speaking, shares her secrets for mastering communication and improving it on any platform. She discusses the power of storytelling, crafting a compelling message, and the biggest mistakes speakers make. Learn how to get your first paid speaking gig, negotiate fees, and maximize the benefits of speaking at events. Gain insights on finding your topics, creating effective talks, and mastering communication with Christy Wright.
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Connect Emotionally to Influence
- People buy from those they know, like, and trust, making connection crucial in marketing.
- Communication that connects emotionally through story and personality creates impactful relationships.
Lead With The Problem
- Always start your message by clearly defining the problem before offering a solution.
- This builds empathy and answers your audience's primal question: "What's in it for me?"
Adjust Message Structure By Medium
- Tailor the time spent on problem, solution, and action depending on the medium and goal.
- Inspirational talks focus more on problem; workshops emphasize actionable steps.