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VC10X - Investing, Asset Management, Venture Capital, Private Equity, Family Office
VC10X - Founders should be a student of revenue - Promise Phelon, Founder, Growth Warrior Capital
Mar 4, 2025
Promise Phelon, Founder and Managing Partner at Growth Warrior Capital, shares her journey from Silicon Valley tech leader to investor in Seed & Series A AI firms. She emphasizes the importance of 'dangerous' founders and encourages them to be 'students of revenue.' Phelon discusses navigating fundraising challenges, especially as a woman of color in venture capital, and offers strategies for helping startups thrive. She also touches on the current exit landscape and building strong relationships with investors.
40:04
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Quick takeaways
- Promise Phelon emphasizes the importance of supporting underestimated founders who possess resilience and innovative problem-solving skills for successful entrepreneurship.
- Founders are urged to become 'students of revenue' by continuously learning effective revenue strategies to optimize growth and product development.
Deep dives
Backing Dangerous Founders
The focus is on supporting founders who are often underestimated yet possess extraordinary capabilities. These 'dangerous' founders come from diverse backgrounds and experiences, such as law enforcement or academia, and often surprise the industry with their success. The approach emphasizes the importance of resilience and grit, looking for individuals who have something to prove and a strong drive to solve problems efficiently. This investment philosophy aims to provide opportunities to those who might otherwise be overlooked, reinforcing the belief that unconventional backgrounds can lead to significant innovation.
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