Clients from Content

Tactics To Grow Your Coaching Business That No One Talks About

Mar 6, 2024

Learn about social media mistakes to avoid as a coach, get tips on attracting clients without spending money, and discover the importance of selecting the right niche. Hear insights from John Brewer on well-being, coaching strategies, and utilizing social media effectively.

49:52

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Episode guests

John Brewer

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Quick takeaways

Optimizing social media for client acquisition is vital for coaching business growth.

Engaging deliberately with content and using Twitter lists can combat social media algorithms.

Coaches should focus on client acquisition strategies rather than just increasing followers on social media.

Deep dives

Why Coaches Struggle with Social Media

Many coaches make the mistake of focusing on growing their audience without a clear goal of acquiring clients. The podcast highlights the importance of optimizing social media strategies to attract clients rather than just followers. Emphasizing value creation and transformation over merely gaining likes or views is crucial for successful social media marketing.

Curate Your Social Media Feed Wisely

01:13

Creative Client Attraction Strategies

01:23

Promote with Purpose: Value Over Self-Interest

02:23

Introduction

2min

Optimizing Social Media Strategy for Client Acquisition

11min

Maximizing Audience Engagement Through Content Repurposing and Repetition

2min

Strategic Promotion and Value-Driven Marketing

4min

Strategies for Integrating Coaching Experiences into Content

8min

Strategies for Attracting New Coaching Clients

23min

Today, my guest on the I Want To Know podcast is John Brewer. Jon assists high-performing individuals in transforming their success strategies, emphasizing the importance of well-being through his coaching venture, Authentically Led, and his newsletter, The High Performance Paradox.

You can find him on Twitter at @LeadAuthentic, where he shares insights related to performance, personal transformation, and his skill for selecting the ideal GIF. In addition to his coaching role, he's an executive in the mental health field, a practicing clinician, and an academic professor.

I pulled together my best tips for how to grow a coaching business and shared them in this episode - including how to get clients, use social media as a coach, and make sure you pick the right niche.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

07:04 - Hey Coaches! Avoid These 6 Social Media Mistakes

27:32 - 3 Clever Ways To Get Coaching Clients Without Spending A Dollar

36:57 - Should You Change Your Niche?

Show Notes

👉 Watch this episode on YouTube

How To Use A Newsletter To Get Clients: https://joshspector.com/newsletter-to-get-clients/

To Connect with John Brewer:

Website: https://johnbrewer.co/

Twitter: https://twitter.com/LeadAuthentic

The High Performance Paradox Newsletter: https://highperformanceparadox.info/