Personal Injury Mastermind

311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez

Feb 6, 2025

23:21

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority.

We discuss:

How to become THE name in your blue ocean
The most common auto defects hiding in standard accident cases
Key product liability indicators that signal major settlement potential
A strategic framework for evaluating auto product cases
Building authority through relationship marketing over advertising
Creating work-life integration while handling complex litigation

Guest Details

Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation.