Personal Injury Mastermind
311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez
In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority.
We discuss:
- How to become THE name in your blue ocean
- The most common auto defects hiding in standard accident cases
- Key product liability indicators that signal major settlement potential
- A strategic framework for evaluating auto product cases
- Building authority through relationship marketing over advertising
- Creating work-life integration while handling complex litigation
Guest Details
Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
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