Biohacking with Brittany

The AI Takeover of Wellness: What the Supplement Industry Doesn’t Want You to Know with Kirk Ouimet of Phi

Oct 10, 2025
Kirk Ouimet, a tech founder turned health innovator and CEO of Phi, dives into the future of wellness technology. He shares his journey from Snapchat to prioritizing healthspan over lifespan. Kirk discusses how Phi's AI health assistant enhances medical care by ensuring privacy while merging user data with actionable insights. He also elaborates on innovative supplement delivery methods focused on nutrient absorption and personalized dosing based on individual health needs and menstrual cycles. Discover a science-backed path to better health!
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INSIGHT

AI As A Continuous Health Partner

  • AI can prepare a one-page executive health summary for doctors to enable far more proactive, efficient visits.
  • Kirk argues AI will amplify clinicians and enable earlier detection by continuously monitoring personal data.
ADVICE

Design For Privacy First

  • Prioritize strong privacy: keep employee access minimal and encrypt or avoid storing chats in plain text.
  • Build beyond HIPAA basics so users trust intimate health conversations with AI.
INSIGHT

Give AI Your Full Health Story

  • Feeding AI a complete, structured personal health record unlocks far better, personalized longevity recommendations.
  • Kirk compares training AI on your PHI to giving it the context to answer "how can I live longer?" effectively.
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