Creator Science #68: Roberto Blake – The story behind 12 years, 531K+ subscribers, and nearly 35 million views on YouTube
Aug 10, 2021
In this discussion, Roberto Blake, founder of Awesome Creator Academy and YouTube sensation, shares his insights on building a robust creator economy. He details his journey from frustration to flourishing as a content creator, emphasizing the importance of diversifying income streams beyond YouTube. Roberto stresses adapting to audience demands while maintaining originality and highlights the vital role of owning an audience for long-term success. He also offers valuable advice for aspiring creators on turning passion into a sustainable career.
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Early YouTube Memories
- Roberto Blake recalls watching early YouTube videos with friends, primarily ads and old commercials.
- He also made anime music videos set to Linkin Park, a common trend back then.
YouTube Longevity
- YouTube's short history, around 16 years, limits the possibility of truly long careers on the platform.
- Few creators from YouTube's early days, like Casey Neistat and Gary Vaynerchuk, have sustained decade-long careers.
YouTube Beginnings
- Roberto Blake started taking YouTube seriously in 2013, aiming to share his design and freelancing skills.
- His motivation stemmed from wanting to provide accessible education he felt was lacking in his college experience.