We Are For Good Podcast - The Podcast for Nonprofits 544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)
Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨
💡Learn
- The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
- How to Build + Nurture a Thriving Monthly Donor Base
- Pro Tips + Lessons Learned
Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting
Episode Highlights
- Katherine’s story and journey to where she is today (3:50)
- The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
- The Playbook (14:00)
- Katherine’s Pro Tips + Lessons Learned (24:00)
- A powerful moment of philanthropy in Katherine’s life (28:00)
- Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)
Learn more: weareforgood.com/episode/544
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter