The GaryVee Audio Experience Discussing the Evolution of Hip-Hop Music With Juicy J
Mar 23, 2019
In this insightful conversation, Juicy J, a celebrated rapper and member of Three 6 Mafia, delves into the shifting dynamics of the music industry. He discusses how technology empowers artists, granting them greater control over their distribution and creative freedom. Juicy J emphasizes that contemporary artists must innovate beyond their initial success to stay relevant. The transformation of hip-hop culture and the importance of personal branding in the digital age are key highlights, alongside the evolving relationship between artists and their audiences.
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Internet as the Middleman
- The internet is the new middleman in the music industry, giving artists more leverage.
- Traditional labels are losing control as platforms like SoundCloud, YouTube, and Spotify rise.
Juicy J's Early Career
- Juicy J discusses his early career with Three 6 Mafia, highlighting their independent success before signing with Sony.
- Sony's subsidiary, Relativity, allowed them creative freedom, recognizing their established brand and sales.
The Importance of a Second Move
- True talent is revealed in longevity and adaptability within the music industry.
- Artists should focus on developing a second move after initial success, similar to Madonna and Lady Gaga.