Real Estate Team OS [Inside Whissel Realty] Omnichannel Marketing with Max Bolanos
[Episode 7 of the Inside Whissel Realty series on Real Estate Team OS]
New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team’s new Director of Marketing.
Learn how Max developed a strategic, structured approach to omnichannel marketing and how the #1 team in San Deigo and a top team in the US and in eXp Realty globally will benefit from this experience.
Listen to this Inside Whissel Realty episode with Max for insights into:
- The benefits of pressure and intensity
- How a memorable ad campaign (and a less-than-desirable letter grade) launched his marketing career
- A definition and example of an omnichannel marketing campaign
- The challenges of marketing attribution, especially in real estate
- How he joined Whissel Realty Group and what the plan was for his first 30, 60, and 90 days
- The power of a creative brief and intake form for new listings
- A valuable change to your project management process
- Honoring different creative visions
- Balancing marketing and branding
- Getting more out of in-person events
- Leveraging the ACE team (Agent Concierge Experience)
At the end, learn about a diverse, healthy, structured, and aligned team.
Max Bolanos:
- https://www.linkedin.com/in/maxbolanos/
- https://www.instagram.com/thewhisselway
- https://thewhisselway.com
Real Estate Team OS:
- https://www.realestateteamos.com