[Inside Whissel Realty] Omnichannel Marketing with Max Bolanos

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[Episode 7 of the Inside Whissel Realty series on Real Estate Team OS]

New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team’s new Director of Marketing.

Learn how Max developed a strategic, structured approach to omnichannel marketing and how the #1 team in San Deigo and a top team in the US and in eXp Realty globally will benefit from this experience.

Listen to this Inside Whissel Realty episode with Max for insights into:

- The benefits of pressure and intensity

- How a memorable ad campaign (and a less-than-desirable letter grade) launched his marketing career

- A definition and example of an omnichannel marketing campaign

- The challenges of marketing attribution, especially in real estate

- How he joined Whissel Realty Group and what the plan was for his first 30, 60, and 90 days

- The power of a creative brief and intake form for new listings

- A valuable change to your project management process

- Honoring different creative visions

- Balancing marketing and branding

- Getting more out of in-person events

- Leveraging the ACE team (Agent Concierge Experience)

At the end, learn about a diverse, healthy, structured, and aligned team.

Max Bolanos:
- https://www.linkedin.com/in/maxbolanos/

- https://www.instagram.com/thewhisselway
- https://thewhisselway.com

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/

Get instant access to 8 subscriber-only episodes: https://realestateteamos.com/subscribe