BY 2030, BLACK PEOPLE WILL SPEND $70 BILLION ON APPAREL

Join us on the episode as we sit down with Brandice Daniel, the founder of Harlem's Fashion Row, to discuss the significance of bridging the gap between black brands and corporate entities in the fashion industry. Over the course of the conversation, we delve into the disparities faced by black designers when collaborating with corporate partners, the impact of social media on the industry, and the potential for creating infrastructure to support black-owned fashion brands.

Brandice takes us on a journey beginning in 2009, when she discovered that less than 1% of designers featured on department store websites were black, despite black consumers spending $22 billion annually on apparel. This stark contrast led her to question why black designers were underrepresented and how to address these disparities. Through her platform, Harlem's Fashion Row, Brandice has been instrumental in creating opportunities for emerging black designers.

We explore the concept of collaborations between black designers and corporate brands, such as the successful partnership between Nicole Benefield and Abercrombie and Fitch. Brandice shares how such collaborations provide exposure to new audiences while allowing designers to focus on their craft, ultimately empowering them to grow their businesses. She also emphasizes the importance of identifying emerging talent and character when selecting designers to work with corporate partners.

The conversation extends to the role of social media, where Brandice highlights its impact in providing a glimpse into a designer's world and facilitating connections. Despite the challenges faced by black designers, the data indicates that there is a significant opportunity for growth, with projections showing that black consumers are poised to spend $70 billion annually on apparel by 2030.

Our discussion further delves into the potential for a dedicated infrastructure to support black brands, drawing parallels to the success of holding companies like LVMH in the luxury fashion sector. Brandice outlines how such infrastructure could alleviate the challenges faced by small businesses, particularly in areas such as cash flow and operational support. This vision aligns with the consumer readiness to support black brands and signals a compelling opportunity for investors and corporate entities.

As the conversation progresses, parallels are drawn between the fashion industry and other sectors, such as the intersection of corporate and hip-hop, highlighting the transformative impact of synergies between industries. The discourse also references the need for a unifying umbrella, akin to LVMH, to provide support and opportunities for black designers to thrive together.

Join us for a thought-provoking dialogue that unearths the complexities within the fashion industry and outlines the untapped potential for empowering black designers through strategic corporate partnerships and dedicated infrastructure.

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