The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
The Data Behind Social Media Success in 2025
Feb 18, 2025
Dive into the latest insights on social media trends with a deep analysis of the Metricool study, revealing what platforms are thriving in 2025. Discover surprising growth in some platforms and why Reels might be losing reach. Learn about the astonishing 99% spike in LinkedIn engagement. For smaller accounts, find out which channels will yield faster growth. Plus, explore best practices for creating engaging, niche content and the importance of humor in your strategy.
36:35
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Quick takeaways
- Instagram's post reach has increased significantly, while Reels engagement is declining, suggesting a shift in user interaction preferences.
- Demographic insights show Millennials dominate social media usage, while growing niche-specific content is vital for engagement, especially for smaller accounts.
Deep dives
Social Media Trends Overview
The study analyzed over 21 million posts across platforms such as Instagram, Facebook, TikTok, LinkedIn, YouTube, and X to identify current social media trends. Meta's platforms, particularly Instagram and Facebook, dominate the landscape, with the majority of engagement metrics skewing in their favor. Notably, while Instagram's overall post reach has increased by 21%, its Reels reach has decreased by 20%, indicating a shift in user engagement. Meanwhile, TikTok continues to thrive with a 71% increase in average watch time, despite fears of a potential ban.
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