The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) The Data Behind Social Media Success in 2025
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Feb 18, 2025 Dive into the latest insights on social media trends with a deep analysis of the Metricool study, revealing what platforms are thriving in 2025. Discover surprising growth in some platforms and why Reels might be losing reach. Learn about the astonishing 99% spike in LinkedIn engagement. For smaller accounts, find out which channels will yield faster growth. Plus, explore best practices for creating engaging, niche content and the importance of humor in your strategy.
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Audience Size and Success
- Larger audiences correlate with better results in terms of views and engagement.
- However, platforms like Meta are shifting focus towards views as a primary success metric, potentially changing this dynamic.
Generational Social Media Usage
- Millennials are active on all social media platforms, while Baby Boomers primarily use Facebook and LinkedIn.
- Gen Z predominantly uses TikTok, Instagram, Twitch, and YouTube, with minimal presence on Facebook and LinkedIn.
Growing Tiny Accounts
- Focus on Instagram and YouTube to grow a tiny account (under 500 followers).
- Avoid Facebook for initial growth with small accounts, as it's currently challenging.