We Are For Good Podcast - The Podcast for Nonprofits 600. 2025 Social Impact Trends That Matter: Own Your Narrative. (Dr. Tim Lampkin)
Meet Dr. Tim Lampkin, founder of the economic justice org Higher Purpose Co. We’re in our 2025 Social Impact Trends That Matter Series, and Dr. Tim is here to share how we can own our narratives this year. 📝
In this episode, Dr. Tim shares his personal journey of shifting the stories his team was telling themselves - and the communities they serve in Mississippi. He walks us through practical tips for analyzing existing narratives, crafting a bold vision for the future, and using storytelling as a strategic tool (not just a marketing tactic).
Most importantly, Tim emphasizes the importance of moving from surface-level "storytelling" to deeper "truth-telling" that taps into our shared humanity. ❤️
Your organization is a beacon of hope and a hub of knowledge and resources for your community. This episode is your toolkit to take control of the narrative around your mission this year. We got this friends. 🤝
Learn
- How to analyze the existing stories and preconceived notions about your organization and the communities you serve, in order to identify gaps and opportunities.
- Strategies for crafting a bold, collective vision for the future narrative you want to create for your organization and mission.
- Techniques for moving beyond just "storytelling" to deeper "truth-telling" that taps into the humanity and liberates your community.
Episode Highlights
- The Inner Work of Narrative Change (2:34)
- Challenging Preconceived Notions (6:46)
- Storytelling is Liberation (10:29)
- Impact on Relationships with Donors (19:37)
- Practical Tips for Owning Your Narrative This Year (23:00)
- Dr. Tim's One Good Thing: “Remember the story you first told yourself and allow that to be the thing that guides you on this journey.” (27:32)
Learn more: www.weareforgood.com/episode/600
Episode Shownotes: https://www.weareforgood.com/epis
Join us at ImpactUp: Movement on July 10th!
It’s a free, one-day virtual event for changemakers who are ready to move their mission forward. You’ll walk away with real, practical tools—like how to use your data to spark action, how to craft a clear and compelling elevator pitch, and how to create messaging that actually moves people.
Grab your free spot at weareforgood.com/impactup 🥳
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter