Chris Herbert is the Founder of Mi6 Agency, a technology marketing and customer development firm dedicated to fostering small business growth and entrepreneurship. A former professional squash player, he has held positions as a marketing specialist and marketing director for various organizations, including laser eye care centers and technology firms. Additionally, Chris hosts the Rural Entrepreneur Podcast, where he explores sustainable and responsible business growth within rural communities. He is also a founding member of AREA 81, a firm committed to the development, acceleration, and success of rural entrepreneurs.

In the dynamic world of entrepreneurship, the ability to turn challenges into opportunities is a hallmark of successful leaders. By identifying innovative solutions and adhering to core values, they pave the way for sustainable growth in their ventures. What essential strategies can aspiring entrepreneurs adopt to navigate the complexities of launching and scaling their businesses?

Chris Herbert, a professional marketer, delves into the practical marketing insights and solutions he provides to small businesses. He discusses the importance of relationships, responsiveness, and how to integrate marketing into a business's core. His innovative agency aims to combine community engagement with entrepreneurial ventures to foster sustainable growth in rural Canadian markets, using his well-honed marketing framework. Chris's approach involves creating value exchanges, developing search-optimized content, and strategically analyzing stakeholders and channels.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Chris Herbert, Founder of Mi6 Agency, about practical frameworks for sustainable business growth. Chris talks about Mi6 Agency and how it assists small businesses, Mi6’s marketing framework for business sustainability and growth, how AREA 81 aims to empower rural entrepreneurs in Canada, and the power of patience, understanding, and value delivery in the selling process.