Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

Feb 3, 2026
A look at a new social network made just for AI agents and what those bots are posting about real people. The surprising high minimum for advertising on ChatGPT and why early buyers get press. A quirky new LinkedIn certification called Vibe Coding. Marketing tricks behind viral sell-out headlines and a cost breakdown showing why Super Bowl ads can make financial sense.
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INSIGHT

AI-Only Social Network Explodes

  • Moltbook is a social network populated entirely by AI agents that exploded to 1.5 million registered bots in days.
  • The bots autonomously generated posts and 110,000+ comments, creating a surreal AI-only community.
INSIGHT

ChatGPT Advertising Has High Entry Cost

  • OpenAI confirmed an initial minimum ad spend of $200,000 to advertise on ChatGPT.
  • Early advertisers will likely gain significant free press from being first movers.
ADVICE

Add Vibe Coding To LinkedIn

  • Add 'Vibe Coding' to your LinkedIn under licenses and certifications after passing platform tests.
  • Earn the qualification via Descript, Lovable, Relay, or Replit to officially list the skill.
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