The Edward Show

How to Influence LLMs: The Comparison Table Growth Hack No One Is Using

4 snips
Dec 3, 2025
Discover how to influence AI language models by leveraging structured comparison tables. Learn why LLMs prioritize these tables and where to publish them for maximum visibility. Find out how to use this tactic to control your brand narrative against competitors effectively. Edward shares insights on enhancing SEO and conversion rates while emphasizing the importance of consistency across platforms. Unlock the potential of long-tail keywords to make your brand the definitive source of truth online!
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INSIGHT

LLMs Favor Structured Comparison Data

  • LLMs strongly prefer structured comparison data and often produce tables when asked to compare brands.
  • This makes comparison tables a high-leverage format for influencing AI outputs and user decisions.
ANECDOTE

Mad Scientist Coffee Aside

  • Edward shares a minor personal detail about putting honey in coffee as a light aside during the episode.
  • This humanizes the podcast and underscores his excited, experimental tone.
ADVICE

Publish Tables In UGC Places

  • Place comparison tables in user-generated content spots like YouTube descriptions, LinkedIn, X, and Facebook where people already engage and search.
  • Use structured lists or simple tables in descriptions so LLMs can easily convert them into formal comparison tables.
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