Lead on Purpose with James Laughlin How to build high-performing teams with Award-winning Coach Keith Ferrazzi
Nov 2, 2025
In this enlightening discussion, Keith Ferrazzi, a New York Times bestselling author and award-winning executive coach, shares his insights on building high-performing teams. He introduces innovative practices like replacing status meetings with honest 'stress tests' to enhance candor and feedback. Keith emphasizes the importance of developing a culture of accountability and co-elevation, where teammates help each other grow, regardless of friendship. He also explores how to future-proof leadership in the age of AI and the transformative power of vulnerability in fostering trust.
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Early Career Breakthrough From Proactive Research
- Keith recounts his rise from a young Deloitte partner to CMO roles and how proactive research won him mentorship and promotion.
- That early relational practice shaped his view that teamship matters as much as leadership.
Use Stress Tests Instead Of Status Reports
- Replace status report meetings with regular "stress tests" where presenters share struggles, not just wins.
- Assign small-group tasks to challenge, suggest ideas, and offer help to build candor and support.
Request Radical Input, Not Directives
- Ask for "radical input," not directives, and clarify you may not act on every suggestion.
- Tell contributors to point out what's missing, offer ideas, and state where they'd help to reduce social friction.
