unbillable hours - a podcast about better professional services marketing S32E5 - Hard parts
Oct 18, 2024
Consultancy marketing can feel like an uphill battle, but Ash and Flo unveil the root causes and offer practical solutions. Consistency is key—they discuss how unified messaging and strategic focus can transform external perceptions. A fitness metaphor illustrates prioritizing key marketing touchpoints, ensuring that firms don’t spread themselves too thin. Plus, measuring inputs is essential for crafting effective marketing strategies that drive revenue growth, showcased through a compelling case study.
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Root Causes of Consultancy Marketing Struggles
- Consultancy marketing struggles often stem from misalignment on core values and strategy, not marketing tactics.
- This misalignment hinders effective planning and execution, impacting the entire firm.
Bring the Client Inside
- Gather client insights directly to inform strategy discussions.
- Use this data to understand client perspectives and influence decision-making.
Facilitate Value Proposition Discussions
- Facilitate discussions to clarify the firm's value proposition.
- Explain how a clear value proposition impacts marketing and the entire business.