Building your Brand Behind The Scenes: A mini audit of my business model
Dec 5, 2025
10:22
We're in December and I am naturally getting reflective. In today's solo episode I am chatting through my business model and doing a little bit of an audit. I talk about why I've made certain decisions in my business in the way that I run it.
I hope you find this episode helpful and insightful.
I would love to hear what you think of this episode, and these solo episodes in general so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
If you enjoyed this episode please leave a 5* rating and review!
Key Takeaways
- Intentional Small Business: Growth is focused on income and impact, not on building a large team or agency.
- Work-Life Blend: Achieving a healthy blend (not necessarily balance) between work and personal life is a priority, with flexibility and breaks built into the schedule.
- Personalized Success: There's no one-size-fits-all approach to business growth; success is about building a business that feels right for you, not following external expectations.
Episode Highlights
- 01:29: Pros and Cons of Employment vs. Freelancing: I chat through the benefits of traditional employment and explain why freelancing feels safer to me, especially after seeing redundancies in tech/design.
- 03:41: Mindset Challenges & Uncertainty: I discusses the freelancer mindset, dealing with uncertainty, and how evidence of continued work helps ease anxiety.
- 05:46: Work-Life Blend & Taking Breaks: I talk about the challenge of switching off, the joy of my work, and the importance of scheduling breaks.
- 07:32: Growth Goals: Income vs. Team Size
Mentioned in the episode
- Paul Jarvis' Book Company Of One