The Side Hustle Show 693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites
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Aug 28, 2025 In this episode, John Michael, the founder of TownRankSEO.com, shares his groundbreaking journey of renting out local websites to boost businesses without the hassle of traditional real estate. He discusses how to identify profitable niches, build and rank websites quickly, and creatively connect with business owners in need of leads. John also highlights unexpected SEO consulting opportunities and emphasizes the importance of trust and consistent communication in the digital landscape. Tune in for actionable insights into generating recurring revenue with digital real estate!
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First Paid Lead Came Fast
- John saw his first revenue about two and a half months after starting in February.
- The first paid lead was for gravel driveways in a California city and produced a real check.
Two Ways To Place Leads
- Either partner with a local business before building or build first then sell incoming leads to providers.
- Use CallRail to route calls and let texts go directly to business owners once trust is built.
Choose Cities With The Right Signals
- Research cities and niches using a checklist including population, map reviews, and existing websites.
- Favor cities with 40k–400k people and look for top map listings with few websites or weak competition.