Connor, a dynamic entrepreneur from New York, brings his expertise in self-storage, recruiting, and e-commerce to the table. He shares innovative ideas for an athlete-focused health product with just two ingredients, emphasizing scalability. Connor also reveals how to transform construction permit data into lucrative leads for home service contractors. Additionally, he proposes a unique gym model allowing personal trainers greater client autonomy, underlining the power of effective packaging and market research in business success.
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volunteer_activism ADVICE
Package Simple Ingredients For Rapid CPG Launch
Package simple natural ingredients into convenient single-serve formats to create a consumer product quickly.
Use co-packagers and retail placement to scale without owning manufacturing.
insights INSIGHT
Packaging Turns Tips Into Products
Packaging and framing convert obvious tips into sellable products by simplifying decision-making.
Consumers pay for convenience and a clear story even when ingredients aren't proprietary.
question_answer ANECDOTE
Born To Run Chia Drink As A Product
Connor and Chris discuss the terajumara recipe: chia seeds, water, lime juice, and honey, used for ultra running.
They suggest powdered or packetized versions for convenient rehydration on the go.
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I sat down with Connor, an entrepreneur based in New York who owns self-storage, recruiting, and e-commerce businesses. In this second part of our conversation, we talk about creating a health product for athletes with only two ingredients and how to make it scalable. We also discuss how to convert cheap construction permit data into high-ticket lead sales, as well as a unique concept for a gym for personal trainers, giving them more autonomy over their clients.
We also talk about the importance of packaging and framing ideas to increase their value, and how to create and sell market research reports for businesses.
This is part two of a two-part episode. The first part went live last week in episode #067.
Timestamps below. Enjoy!
--- Watch this on YouTube instead here: tkopod.co/p-yt Ask me a question on or off the show here: http://tkopod.co/p-ask Learn more about me:http://tkopod.co/p-cjk Learn about my company: http://tkopod.co/p-cof Follow me on Twitter here: http://tkopod.co/p-x Free weekly business ideas newsletter:http://tkopod.co/p-nl Share this podcast:http://tkopod.co/p-all Scrape small business data:http://tkopod.co/p-os --- 00:00 Highlights & Introduction 00:56 Introduction to Million-Dollar Business Ideas 01:10 The Workout Honey Concept 02:31 Market Potential and Challenges 03:19 Packaging and Branding Strategies 05:47 Exploring Additional Product Ideas 08:53 Construction Journal: A Hidden Gem 13:40 Leveraging Data for Business Growth 18:32 Product Market Validation and Research 19:40 Exploring New Product Ideas 19:54 Identifying Potential Customers 20:56 Insights from Xavier Helgeson 22:05 The Value of Market Research 23:12 E-commerce Idea Validation 25:00 Personal Training Gym Concept 32:33 Ranking Business Ideas 34:38 Planning for Recession-Resistant Businesses 35:55 Conclusion and Next Steps