The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

A Secret Hack to Finding and Selling Home Service Leads + 2 More Ideas. Ep #070

7 snips
Sep 25, 2024
Connor, a dynamic entrepreneur from New York, brings his expertise in self-storage, recruiting, and e-commerce to the table. He shares innovative ideas for an athlete-focused health product with just two ingredients, emphasizing scalability. Connor also reveals how to transform construction permit data into lucrative leads for home service contractors. Additionally, he proposes a unique gym model allowing personal trainers greater client autonomy, underlining the power of effective packaging and market research in business success.
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ADVICE

Package Simple Ingredients For Rapid CPG Launch

  • Package simple natural ingredients into convenient single-serve formats to create a consumer product quickly.
  • Use co-packagers and retail placement to scale without owning manufacturing.
INSIGHT

Packaging Turns Tips Into Products

  • Packaging and framing convert obvious tips into sellable products by simplifying decision-making.
  • Consumers pay for convenience and a clear story even when ingredients aren't proprietary.
ANECDOTE

Born To Run Chia Drink As A Product

  • Connor and Chris discuss the terajumara recipe: chia seeds, water, lime juice, and honey, used for ultra running.
  • They suggest powdered or packetized versions for convenient rehydration on the go.
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