Ep 64 | Opportunities In Property Management: Operator-Led SEO with Lacy Hendricks & Alex Zweydoff

What separates the PMs who worry about SEO… from the ones who turn it into a revenue engine?
It isn’t another tool, it’s picking the right niche, saying it in your brand’s voice, and tracking beyond clicks.

That’s the gap Lacy Hendricks and Alex Zweydoff are closing. In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez digs into how they’re doing the work big vendors skip, and why that shift changes outcomes, not just metrics.

You’ll learn:

✅ Find overlooked keywords fast by anchoring on real owner problems and local search intent.
✅ Match SEO to brand & ICP (heritage vs. boutique) so pages convert like your best salesperson.
✅ Track to cost-per-PMA (clean routing + simple reports) to prove ROI, not just traffic.

The unfair advantage isn’t a shiny tool; it’s operators doing SEO. Publish early, refresh often, and measure to cost per PMA so your property management website captures demand you’re already creating.

🎧 Listen now to see how operator-led SEO compounds into measurable growth built for owners, not just clicks.

🌟 Stay Connected with Us:

🤝 Connect with Lacy Hendricks on LinkedIn
🤝 Connect with Alex Zweydoff on LinkedIn
🎙️ Connect with Pablo Gonzalez on LinkedIn
📬Subscribe to Vendoroo's Weekly Newsletter
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:
00:32 Identifying the SEO Gap in Property Management
01:48 The Importance of Tailored SEO Strategies
02:46 Creating Unique and Relevant Content
04:56 Leveraging Legislative Changes for SEO
09:49 Building a Strong Brand Identity
16:33 Transforming Client Acquisition with SEO
23:22 Embracing SEO and Online Presence
23:52 The Importance of Strategy in Content Creation
24:57 Networking and Building Relationships
28:20 Tracking and Analyzing Marketing Efforts
30:42 Cost-Effective Marketing Strategies
37:43 Empowering Clients with Knowledge and Tools
41:32 Passion and Opportunity in Business