We Are For Good Podcast - The Podcast for Nonprofits 632. Making a Movement: How Movements Begin - Spark, Belief + Generosity - Seth Godin
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Jul 14, 2025 
Bestselling author Seth Godin, a renowned movement maker, shares insights on igniting meaningful change. He emphasizes the importance of starting conversations and building movements through empathy and creativity. Godin highlights that engaging the smallest viable audience can spark greater impact, while embracing imperfection can alleviate the chokehold of fear and perfectionism. Nonprofits are urged to innovate beyond traditional methods and recognize that even small, grassroots movements can drive significant transformation through connection and collaboration.
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Strategy Requires Deeper Conversation
- Building movements requires a "conversation before the conversation" to rethink assumptions and go beyond just copying tactics.
- Strategy emerges from values and a deeper understanding, not from blindly following familiar practices.
Nonprofits Haven't Solved Problems Yet
- Nonprofits face unsolved problems that require new approaches rather than repeating the past.
- Doing what worked yesterday in a changed world ensures no progress forward.
Limit Strategy Participants
- Strategy discussions should involve only a few key people ready to challenge the status quo.
- Exclude those defending old ways to foster openness to change and innovation.
