In this episode, Matt Paige and Thais Castello Branco discuss the evolving landscape of search technologies, focusing on the shift from traditional SEO to new disciplines like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

They explore how Long Language Models (LLMs) are transforming search behavior, causing consumers to pivot from traditional tools like Google to AI applications such as ChatGPT and Perplexity.

They delve into how businesses are adapting their content strategies for AI consumption, the importance of context in AI queries, and the emerging trends in consumer and B2B search ecosystems.

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Key Moments:

01:17 Is SEO Dead?
01:24 The Importance of SEO in AI Searches
02:02 Optimizing Content for AI
03:46 Exa's Unique Approach to Search
06:31 Emerging Trends in GEO
12:38 The Future of Internet Content
18:13 Competitive Landscape in AI Search
21:15 Consumer Trust in AI and Ads
22:43 The Future of Search and Consumer Behavior
25:19 The Importance of Context in AI Queries
26:49 Introducing the Web Sets Tool
28:21 Live Demonstration of Web Sets
33:34 AI's Impact on Efficiency and Proactivity
36:57 Favorite AI Tools and Future Prospects

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Key Links:

Mentioned in this episode:

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