She's On The Money Summer Starter Series: Making Saving Easier
Jan 16, 2026
Dr. Lily Susman, a behavioural scientist and Chief Strategy Officer at WISER, shares insights on making saving money easier. She discusses how money taboos create shame and why understanding personal values is crucial for effective behavior change. Lily emphasizes the importance of self-compassion over self-criticism and advocates for small, manageable steps to bridge the gap between intentions and actions. Additionally, she highlights the role of financial health beyond just income and the need for products that support positive financial habits.
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Money Remains A Social Taboo
- Money is a social taboo despite being a daily source of worry for many people.
- Victoria Devine and Lily Susman note nearly half of Australians regularly stress about money.
Money Is Mistaken For Self-Worth
- People often equate money with self-worth and blame themselves for financial struggles.
- Lily Susman points to systemic factors like gender pay gaps and unexpected life events as major contributors.
Knowledge Isn't Enough To Change Money Habits
- Financial guidance often focuses on numbers but knowledge alone won't change behavior.
- Lily Susman argues psychology, values, and habits drive real money behaviours more than raw information.