Daily Sales Tips

1301: Don't Try to Close Anyone - John Abbott

Aug 30, 2022
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ADVICE

Guide, Don't Close

  • Don't try to close anyone like locking them in a cell.
  • Instead, guide people to step through different doors that lead to their desired outcomes.
ADVICE

Use Small Wins to Progress

  • Use small wins to gradually move the conversation forward.
  • Qualify commitment, money, and vision before inviting them to move forward.
INSIGHT

Holding Keys to Doors

  • Salespeople hold the keys to doors leading clients to transformation.
  • Timing the invitation after guiding through doors ensures readiness for the next step.
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