Raj Shamani's Figuring Out

How to Smell Rich: Perfume Hacks, Men vs Women & Lasting | FO387 Raj Shamani

Jul 29, 2025
Abdulla Ajmal, CEO of Ajmal Group and a perfume industry veteran, dives into the fascinating world of fragrances. He discusses whether expensive perfumes truly deliver quality and how Indian consumers select scents. Listeners will love the surprising connection between smell and memories, as well as Abdulla's expert tips on applying perfume and making it last longer. He even reveals the curious origins of some raw materials, including whale vomit and cat oil, highlighting the intricate cultural and emotional significance behind our fragrance choices.
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INSIGHT

Price Doesn’t Guarantee Quality

  • Expensive perfumes aren't automatically better; creativity and raw materials matter more.
  • Abdulla Ajmal emphasizes scarcity of ingredients and artistic intent over price.
INSIGHT

Origin Shapes Scent And Value

  • Ingredient origin changes scent character and value.
  • Abdulla Ajmal cites Madagascar vanilla and Kashmiri saffron as premium because of rarity.
INSIGHT

Scent Became A Lockdown Lifeline

  • COVID made fragrance a psychological lifeline as people used scents to feel connected.
  • Abdulla Ajmal notes online and home-fragrance sales rose while consumers fragranced their homes and selves.
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