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Transforming Customer Loyalty with Joe O'Rourke
Marc Baumann's AI podcast notes AI-generated based on their snips
AI-generated based on their snips
1. Odyssey is a loyalty program that challenges the traditional notion of loyalty, where brands now owe loyalty to their customers
2. Consumer expectations for brands are changing, leading to a struggle for brands to vie for consumer attention
3. Starbucks has a large loyalty program with 30 million active users and is using insights from loyal customers to provide more experiences, access, and recognition in their loyalty program
4. Form Three plans to implement community ownership, gamification, and storytelling concepts learned from Starbucks Odyssey into their own projects and platforms
Highlights created by Marc Baumann
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