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Transforming Customer Loyalty with Joe O'Rourke

Crypto Podcast Goods

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Odyssey: Changing the Concept of Loyalty

Odyssey is a unique loyalty program that recognizes the shift in consumer expectations. It challenges the traditional notion of loyalty, where customers owe something to a brand. Instead, this program believes that brands now owe loyalty to their customers. This shift in perspective is causing brands to compete for consumer attention.

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