
The Selfish Score: How to build a great customer acquisition funnel
Idea to Startup
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The Inciting Incident in Jaws
The inciting incident always happens in the first ten minutes of a movie, and it tells you exactly what's going to happen. Jaws has my favorite inciting incident of all time. There's gong to be an epic fight between someone, our hero, we don't know yet, and this shark. The hero is going to kill the shark.
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