The Inciting Incident in Jaws

To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to keep them engaged as you build your brand and story, and urgency to get them to pull the trigger. The way to measure how effective your company can be at this is to measure how selfish you can be with your customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. So let’s get into it.