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13min chapter
The Ultimate 5 Stage Sales Process to Speed Up Your Deals | 30MPC Playbook (Sell)
30 Minutes to President's Club | No-Nonsense Sales
Mastering Problem and Solution Agreement in Sales
This chapter emphasizes the crucial steps in a structured sales process, focusing on establishing 'problem agreement' and 'solution agreement' with prospects. Through real-world examples, it illustrates the necessity of validating the prospect's concerns and effectively demonstrating the solution's value to key stakeholders. It also highlights strategies for engaging high-level decision-makers and achieving full commercial agreements, ensuring that all parties are aligned before moving forward.
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