Customer Stories Are the Beginning of Personalization

Salesforce's Chris O'hara explains how companies can tap into personalization to be more successful. Customers stories are the beginning of figuring out what kind of personalization people are in for, he says. Running experiments is the best way to learn and i think if we all ran a few more experiments every week, we would learn a lot more from the data. We create. To see how sales force helps your teams creat ing credible customer experiences with an integrative view of data, visit sales force dot com.