Do Adds Work Anywhere?

We haven't done any advertising for 11 or 12 of the 13 years of existence. We survey different markets to make sure that people view us more favorably than all o our competition. And then we know that we will capture the lion's share of word of mouth, just by automatically. So i's more of a brand play ut. I think brand everything can't be very positive orwy, but you just can't really measure, measure ye.